unit 3ness

• Digital technology plays a huge amount of roles in the creative media sector, assisting in everything from menial day to day tasks, through such things as smart phones and the internet, to changing the very foundations of how things are run, through such things as digital storage like SD cards and programs like Final Cut Pro. If anything it has reduced the relationship between industries as advancements has made it easier to accomplish things in house, resulting in less need for specialist outside assistance.
• Since it has become easy to duplicate and share things like video and music files, copyright has come to the front of the digital media industry, in an effort to make sure no one steals other peoples ideas and material, and credit and pay is given where it is due.